Gra Pestana | Senior UX/UI Designer

Problem

We wanted to improve the game experience and also add a feature that adds another type of monetization besides Ads.

So, that brings us to some difficult questions would Spades players accept this new mode of multiplayer? Or are they against changing the traditional game mode?

Process

Then, to find these answers we've tried some different approaches that wouldn't impact directly the players:

First of all, we've done an internal vote with a list of names for these new features, and the result has 3 names to try;
This helped us to see how many clicks we would get on the feature and especially how many times in average players come to see again if the Fake Door finally opens the new feature;
Then, we've done Benchmarks, Wireframes and Wireframes Flows to see how this feature would work;
Prototype playable, and a Usability Test with 10 players, with non-subscribers and subscribers;
Improvements with the UT results, and UI Implementation on Unity UI

Solution

The results of all these processes were:

An entirely new feature was planned to be launched as a new game mode to not obligate the Multiplayer players to pay to play (as Multiplayer was free in their old builds);
A new currency system entirely made for the Bet Mode;
New animations for gaining/losing coins, for the new rooms of this mode that looked like a casino room;
New illustrations that match with the American player's lifestyle, as the rings for each room, and also bring the show off feeling to it;
3 bet rooms at the total, where the player could show themself and also help the player to match with the best players, as you would need to be good at receiving the coins to achieve the last rooms;
We also added Fake Bots, with names and pictures to populate the rooms and make sure players wouldn't take a long time to able to play if the matchmaking was with fewer people at your time, it would also prioritize matching real players;
All the screens and sprites were made on Figma exported and Implemented on Unity UI responsively, and all animations were made on Animator of Unity.

Details about thisfeature:

How did the Fake Door work in this feature?

We ran an internal survey to discover the names, and choose 3 names for the Fake Door:

We've made 3 Fake Doors shared with 33% of the daily users for each name during 2 weeks;
The Fake Door was a new button in the Lobby, where the player after clicking it would lead to a screen saying Coming Soon;
We'd players coming back to the Fake Door about 3 times per player so that confirmed that players were interested in a new game named Bet Mode (which was the most accessed by the players).

How did the Usability Test work in this feature?

We ran about 5 tests internally on Gazeus and more than 5 players from Spades Jogatina players with Playtest Cloud tool:

After the tests, we made adjustments to facilitate feature localizations and also make the experience more intuitive;
We’ve made full medium-fidelity prototypes that had concepts, texts and especially the entire follow, so the internally players could properly feel the experience;
For the Spades player, we invited them through emails that we've collected using our last feature of Survey In-App;
We also made a new high-fidelity prototype to be tested with the Spades players on the Playtest Cloud tool;
124 emails inviting Spades Jogatina players to test with a 64% open rate, we've limited to 5 testers and the conversion was good to get all of them in 3 days;
All that permitted us to make the feature more intuitive for the real players, and during the launch period, we didn't receive any negative feedback on the 2 Stores.
Note: I’ve worked on this project on all the UX, UI, and UI Implementation, including animations, assets creation (except the emojis shapes), and post-implementation helping Code to implement the functional part, and also documentation.

Currency

Problem

Process

Solution

User Interface & Animations

Details about thisfeature:

Related Work